Welcome to THE PROMPT: A groundbreaking exploration of how AI is confidently shaping a new future of creativity Dive into the world of creativity like never before with THE PROMPT, a revolutionary magazine crafted by the world-renowned photographer RANKIN. This unique publication invites you to explore the intricate dance between human creativity and artificial intelligence, revealing how the smallest choices in phrasing, structure, and tone can shape our perceptions and experiences. Shock horror, AI is actually creative. The better the prompt. The better the response. What Awaits You Inside:
A Journey of Discovery: Every piece in THE PROMPT was born from a simple prompt, guided by human thought yet interpreted through the lens of AI. Experience the beauty of collaboration as you navigate through works that range from refined elegance to raw authenticity.
Provocative Questions: As you engage with the content, ponder the profound questions it raises: When does creation become a collaboration? What happens when we hand over the reins to machines? Is it the machine or the human that shapes our reality?
Gain exclusive access to Rankin’s groundbreaking exploration, which offers a thought-provoking glimpse into the future of creativity. Discover how AI, in the hands of a master, is not a replacement for creativity but a catalyst that unleashes it.
Why Download THE PROMPT? This is more than just a magazine; it’s a test of language, authorship, and collaboration. It challenges you to question the familiar and the uncanny, urging you to lean in and shape the future of creativity with confidence. THE PROMPT is part of EY’s content and experiences at Cannes Lions International Festival of Creativity 2025 – celebrating the launch of EY Studio+, a newly launched globally integrated offering that combines design, technology & commercial insights. See how EY Studio+ is reimagining transformative experiences that move people and shape markets. To find out more, fill in the form on this page and an EY representative will contact you.
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Download THE PROMPT now and embark on a journey that will redefine your understanding of creativity!
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