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Big data, AI and more are transforming the customer model. Put the new tools to use properly, and you’ll form much deeper relationships. But if your customers don’t trust the technology, they might not trust you. And for consumer products and retail companies, the risk-reward is even higher. Learn more about the implications – and the pitfalls.

 
 
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Boards that drive the holistic and transformative adoption of AI can help their organizations own the consumer relationships of the future.

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About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

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This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax or other professional advice. Please refer to your advisors for specific advice.