EY-Parthenon UK Sports Engagement Index 2025

What are the key trends and insights shaping the future of sports engagement in the UK?

The latest EY-Parthenon UK Sports Engagement Index offers a broad analysis of how fans and participants engage with more than a hundred sports.

By examining drivers of interest, participation trends and spending behaviours, the report helps stakeholders and investors to benchmark engagement metrics across a diverse range of sports and demographics — revealing what motivates involvement and where the greatest opportunities for growth lie.

Key findings address:

■ How engagement patterns differ between fans and active participants
■ The latest trends in participation, followership and event attendance
■ Which sports are seeing the fastest growth, and the factors behind these changes
■ How comparative engagement data can inform strategic decisions

Download the full report for exclusive data and insights to inform your next move in the evolving sports landscape.

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