The EY Future Travel Behaviors Observatory, now in its sixth edition, provides an analysis of travel intentions, the factors influencing travel choices, preferred ancillary services (both free and paid), as well as travelers’ propensity toward sustainable options and behaviors related to habitual short-distance mobility.
The study involved more than 5,000 participants from the five major European countries (Italy, France, Germany, the United Kingdom and Spain).
Our analytical approach combines explicit questions with psychological implicit tests, enabling us to explore the unconscious motivations that drive travel choices.
In addition to examining travel habits and future behaviors, the analysis highlights differences in travel choices and preferred destinations among travelers in different countries.